UTT: Branding India's rise in table tennis

Ultimate Table Tennis is turning a game India once played for fun into a powerhouse league, with a vision that stretches from grassroots talent to Indian players on the Olympic stage. The brand needed to carry the speed and agility of champions. I designed the logo to freeze the split-second before a forehand topspin, tracing the ball's invisible path through the air. Set in vibrant red, it captures the adrenaline of the game and carries across the visual extensions, from jerseys and gym bags to posters and the venue.