Attagirl: A mom's kitchen, now on shelves

In busy lives, breakfast is often the meal that gets skipped. Attagirl fixes that with tasty, healthy, ready-to-cook homemade South Indian breakfasts, created by Sangita Garg and loved by families across Mumbai. As the brand moved to supermarket shelves, I set out to design packaging that could hold its own in a crowded aisle. The inspiration was the slightly messy Indian kitchen at breakfast time, with ingredients sprinkled playfully across each pack. The front stays clean and minimal for a premium feel, while the sides burst with bright tones from the quintessential Indian colour palette to balance that restraint. The logo is woven into the packaging itself, so Attagirl feels like an essential part of a good, wholesome breakfast.